Pressure Washer vs Power Washer
You have probably already learned that "power" is synonymous with "pressure" when searching for information about high-pressure cleaning equipment and services. What you may not know is that one of these terms is more commonly used than the other. This can be relevant to businesses for their online marketing campaigns and to consumers in their search for information.
On average, in the United States, the term "pressure washer" is approximately three times more likely to be searched for on the internet than "power washer". So, if your business is only using the term "power" on its website, blog, online store, and pay-per-click program, it is likely missing out on 75% of searchers and potential buyers. Companies wanting to reach the majority of these people with a minimum amount of work should market their cleaning equipment and services using the term "pressure". Ideally though, the optimal marketing campaign would target both terms to ensure the organization is reaching all consumers searching for pressure (or power) related cleaning services and supplies.
While this is true of the national average, companies should also research and consider the regional differences in how people search in each market. In several Southeastern states, for instance, people use the term "pressure washer" almost exclusively, with only about 1 in 10 searchers looking for a "power washer". Conversely, in some Midwestern and Northern states, the ratio of "pressure" to "power" is almost even, with roughly 6 of 10 searchers seeking "pressure washing" as opposed to 4 of 10 looking for "power washing". In places like Phoenix, Arizona where there is a melting pot of people from all over the nation, the ratios are more consistent with the national averages of one search for "power washers" to every 3 searches for "pressure washers".